Permanent cream color with professional result and full white hair coverage, with Argan Oil and Cheratine. Intense color, soft and shining hair, easy to mix, doesn’t drip. Special functional ingredient that strengthens hair, giving it volume and body. Extracted from the Argan Spinosa plant growing in Morocco, Argan Oil has antioxidant, emollient, and moisturizing properties. With a high content of vitamin E and essential fatty acids, it is a precious and rare oil because of its low yield (1 liter of oil from 100 kg fruits). When applied to weak and dry hair, it gives strength, shine and it is effective in preventing hair fall and split ends.