Color & Gel for Coloring With six brilliant colors, you can color and curl your coils. The medium hold offered by this curl-enhancing color gel lasts up to one wash. This flake-free solution uses Sub Micron Technology and JBCO and Ceramides to give your hair hydration. Certified cruelty-free and vegan. Moisture levels are increased by 83%. After one application, hair strength is increased by 6%. Use As I Am JBCO Shampoo or Cowash to thoroughly clean the hair before applying. Spray JBCO water liberally as I would. Before coloring, apply JBCO Leave-In Conditioner or As I Am Classic. Before applying, towel-dry your hair and leave it moist but not dripping. Apply color while wearing gloves. Directions: Apply a section of hair to moist hair starting at the root.