As I Am

Define your curls with As I Am Curling Jelly (454g) – a lightweight styling gel-cream designed to enhance natural curl patterns, provide long-lasting hold, and fight frizz without flaking. Perfect for curly, coily, and wavy hair textures, this jelly helps create smooth, defined, and bouncy curls that last all day. Formulated with aloe vera, vitamin E, and natural botanical extracts, it nourishes while styling, leaving your curls soft, shiny, and healthy-looking. Ideal for wash-and-go styles, twist-outs, or defining coils, it delivers definition without crunch. Key Benefits: Defines Natural Curls – Enhances curl patterns for smooth, bouncy styles. Moisturizing Formula – Hydrates hair while providing hold. Frizz & Flake Control – Smooths cuticles for long-lasting definition. Infused with Aloe & Vitamin E – Strengthens and nourishes strands. Large 454g Jar – Value size for regular styling use. Why Choose As I Am Curling Jelly?
A trusted favorite in curly hair care, As I Am products are specially developed to celebrate natural textures. The Curling Jelly delivers the perfect balance of hold, moisture, and shine—so your curls stay beautiful, healthy, and defined every day.
Define your curls with As I Am Curling Jelly (454g) – a lightweight styling gel-cream designed to enhance natural curl patterns, provide long-lasting hold, and fight frizz without flaking. Perfect for curly, coily, and wavy hair textures, this jelly helps create smooth, defined, and bouncy curls that last all day. Formulated with aloe vera, vitamin E, and natural botanical extracts, it nourishes while styling, leaving your curls soft, shiny, and healthy-looking. Ideal for wash-and-go styles, twist-outs, or defining coils, it delivers definition without crunch. Key Benefits: Defines Natural Curls – Enhances curl patterns for smooth, bouncy styles. Moisturizing Formula – Hydrates hair while providing hold. Frizz & Flake Control – Smooths cuticles for long-lasting definition. Infused with Aloe & Vitamin E – Strengthens and nourishes strands. Large 454g Jar – Value size for regular styling use. Why Choose As I Am Curling Jelly?
A trusted favorite in curly hair care, As I Am products are specially developed to celebrate natural textures. The Curling Jelly delivers the perfect balance of hold, moisture, and shine—so your curls stay beautiful, healthy, and defined every day.