As I Am Rice Water Micellar Shampoo 237ml gently cleanses and strengthens hair using a nutrient-rich formula powered by Rice Water, Biotin, and Inositol. This sulfate-free shampoo lifts away impurities and buildup without stripping natural oils, leaving your scalp refreshed and hair fortified. The micellar technology offers a deep yet gentle cleanse, ideal for all hair types, especially textured and curly hair. Rice Water helps reduce breakage, improve elasticity, and support longer, healthier strands. Incorporate it into your wash day routine for a clean, strong foundation that promotes growth and resilience.