Beauty of Joseon Glow Deep Serum is a Korean brightening serum formulated with 68.6% rice bran water and 2% alpha-arbutin to gently fade dark spots, even out skin tone, and reveal a dewy, radiant complexion. This lightweight, fragrance-free formula draws on traditional Hanbang skincare combined with modern actives, delivering hydration and gradual pigmentation correction in one daily step suitable for all skin types in the UAE climate.
Why This Serum Works
Alpha-arbutin works by inhibiting tyrosinase, the enzyme that triggers melanin production in the skin. With consistent twice-daily use, it helps reduce the appearance of dark spots, post-acne marks, freckles, and sun-induced pigmentation while preventing new spots from forming. Unlike harsher brightening agents such as hydroquinone, alpha-arbutin works gradually and gently, making it well tolerated by sensitive skin. Rice bran water, rich in amino acids, vitamins B and E, and minerals, layers in deep moisture and supports a brighter, more even-looking complexion over time.
Ideal For
This serum suits all skin types, including sensitive, dry, combination, and oily skin. It is especially recommended for anyone in the UAE dealing with sun-induced dark spots, hyperpigmentation, post-acne marks, or general dullness from heat and air-conditioning exposure. Most users notice visible improvements in tone and radiance after 4 to 6 weeks of consistent use, with deeper pigmentation taking longer to fade. The formula is vegan, cruelty-free, fragranc-free, and free from alcohol, parabens, silicones, and essential oils. Patch tested on sensitive skin in a 24-hour study by the Korea Dermatology Research Institute on 33 subjects, and authentically sourced through MedX as an authorised UAE retailer.
• Rice Bran Water 68.6%: Hydrates, soothes, and nourishes the skin with amino acids and minerals for a glowing, plump finish.
• Alpha-Arbutin 2%: Targets melanin production at the source to gradually fade dark spots, freckles, and discoloration.
• Niacinamide: Strengthens the skin barrier, supports an even tone, and helps balance oil and moisture.
• Panthenol: Calms and soothes sensitive or stressed skin while supporting hydration.
• Coptis Japonica Root Extract: A traditional Korean botanical that helps soothe and condition the skin.
1. After cleansing and toning, dispense 2 to 3 drops of serum into clean palms.
2. Gently pat onto the face and neck until fully absorbed, avoiding the eye area.
3. Follow with moisturizer. Use morning and evening for best results.
4. Always apply broad-spectrum SPF 30 or higher during the day to protect treated skin and lock in brightening results.