La Roche-Posay Pure Vitamin C12 Serum 30ml is an anti-wrinkle, radiance-boosting face serum formulated with 12% pure vitamin C to brighten dull skin, smooth fine lines, and even tone, even on sensitive skin. This lightweight, fast-absorbing serum pairs powerful antioxidant protection with a soothing, velvety finish that sits comfortably under makeup.

Why This Vitamin C Serum Works

Daily exposure to UV, pollution, and oxidative stress accelerates dullness, fine lines, and uneven texture. This vitamin C serum is formulated at a physiological pH around 5.5 for good tolerance and houses 12% pure vitamin C in a UV-filtered bottle to help protect the active from light-induced breakdown. Together the actives help defend against free radical damage, support the skin's own renewal, and reveal a brighter, smoother, more even-looking complexion over time.

Ideal For

This anti-aging serum suits all skin types, including sensitive and oily skin, and is a strong fit for anyone targeting dullness, fine lines, uneven tone, or rough texture. It is dermatologically tested, allergy tested, and paraben free. In brand clinical scoring on 63 subjects over two months of twice-daily use, the formula showed a 41% reduction in the appearance of wrinkles, 70% improvement in radiance, and 83% improvement in smoothness. A natural shift in the serum's shade toward amber can occur with air exposure and does not stop it working, though storing it cool and capped keeps it at its best. If you are pregnant or breastfeeding, check with your healthcare provider before using products with salicylic acid.

• 12% Pure Vitamin C (L-ascorbic acid): antioxidant that helps brighten radiance and visibly reduce the look of wrinkles

• Salicylic Acid (around 0.45%): gently exfoliates to refine texture and the appearance of pores

• Neurosensine: a soothing peptide that helps calm and comfort sensitive skin

• Hyaluronic Acid and Glycerin: humectants that help hydrate and plump the skin

• La Roche-Posay Thermal Spring Water: mineral-rich water that helps soothe and protect

1. In the morning, apply 3 to 4 drops to cleansed skin on the face and neck.

2. Gently tap and massage with fingertips until absorbed, avoiding the eye area.

3. Use alone or layer under your moisturiser.

4. Always follow with a daily SPF, as vitamin C is best used in your daytime routine.