L'Oreal Professionnel Serie Expert Silver Shampoo is a salon-grade purple shampoo formulated with violet micro-pigments and magnesium to neutralize unwanted yellow and brassy tones in grey, white, and light blonde hair. The deep violet formula tones while gently cleansing, leaving hair softer, shinier, and visibly brighter after every single wash. Trusted by professional stylists worldwide and part of the iconic Serie Expert range, this 300ml size is now available at MedX Pharmacy UAE for at-home use.
Why This Silver Shampoo Works
Grey, white, and lightened blonde hair naturally develops warm yellow undertones over time. Daily exposure to UV light, hard water minerals common in the UAE, swimming pool chlorine, pollution, and heat styling all accelerate this brassy yellowing. The deep purple formula works on a simple principle of color theory: violet sits directly opposite yellow on the color wheel, so its pigments cancel out unwanted warmth on contact. The Gloss Protect System, enriched with magnesium and anti-yellowing agents, preserves cool tones between salon visits while amino acids strengthen the hair fiber and smooth the cuticle for a polished, healthy-looking finish.
Ideal For
This silver shampoo is ideal for natural grey and white hair losing its brightness, platinum and ash blondes maintaining cool tones between salon appointments, and lightened or highlighted hair fighting brassiness from the UAE sun, hard water, and frequent heat styling. It works equally well on transitioning grey and full silver. Always wear gloves when applying, since the deep purple pigment can stain skin, nails, and porous shower surfaces. Avoid leaving the shampoo on damaged or porous hair longer than 3 minutes to prevent over-toning or a temporary purple tint, and always pair with a hydrating conditioner since toning shampoos can be slightly drying with regular use.
Each ingredient earns its place in the formula:
• Violet Micro-Pigments: deposit purple tone to neutralize unwanted yellow and brassy reflections.
• Magnesium: strengthens the hair fiber and helps lock in cool tonal results for longer wear.
• Amino Acids: smooth the hair cuticle and compensate for protein loss in lightened or grey hair.
• Anti-Yellowing Agents: a specialised dye system that targets yellowed strands without altering the underlying color.
For best toning results without over-deposit:
1. Wet hair thoroughly and apply a coin-sized amount evenly from roots to ends.
2. Lather and leave on for 1 to 3 minutes depending on the level of brassiness (longer for more toning).
3. Rinse thoroughly until water runs clear, then follow with Silver Conditioner.
4. Use 1 to 2 times per week, alternating with a regular shampoo to prevent purple build-up.