With keratin, Pure Beauty Hair Serum contains Promois EK-118 (IN). It strengthens hair and hydrates split ends. Also, it prevents lift-up of the hair cuticles and provides the hair a glossy, smooth finish.

After washing your hair, massage the palm of your hand with five drops of the serum before applying it to your hair. It can be applied to damp or dry hair. Keep away from heat sources and in a dry location.