The Sol de Janeiro Brazilian Joia™ Strengthening & Smoothing Shampoo is a high-performance, sulfate-free hair cleanser engineered to restore structural integrity to fine-to-medium hair types. Utilizing advanced SOL Seal Technology™, this formula deploys plant-based keratin micro-capsules that ionically bond to damaged hair fibers, effectively "zipping up" split ends and smoothing the cuticle. This concentrated 90ml travel-size delivery system provides intensive frizz control and weightless hydration while maintaining the hair's natural bounce and vitality.

Key Features

• Targeted Structural Repair: Powered by SOL Seal Technology™, which is clinically proven to mend up to 74% of split ends and reduce breakage by 54% when used as a system.
• Lipid-Rich Complex: Infused with Brazil Nut Oil (rich in selenium) and Buriti Fruit Oil to reinforce the hair shaft and provide high-refractive shine.
• Moisture Management: Formulated with Cupuaçu Butter, a powerful emollient that locks in moisture and prevents transepidermal water loss from the hair fiber.
• Frizz Suppression: Delivers a 71% reduction in frizz for up to 8 hours, ensuring a smooth, manageable texture in high-humidity environments.
• Sulfate-Free Integrity: A color-safe, vegan, and cruelty-free formula developed without SLS, SLES, parabens, or phthalates, ensuring a gentle yet effective scalp detoxification.

Recommended Usage

• Preparation: Thoroughly saturate hair with lukewarm water to open the hair cuticles for optimal penetration.
• Activation: Emulsify a small amount between palms to activate the sulfate-free lather.
• Scalp Hygiene: Massage directly into the scalp and roots, focusing on areas with high sebum production or product buildup.
• Rinse Protocol: Gently work the lather through the mid-lengths and ends before rinsing thoroughly. For maximum strengthening benefits, follow with the Brazilian Joia™ Strengthening & Smoothing Conditioner.