By maintaining skin elasticity, fostering supple, more radiant-looking skin, and brightening and balancing uneven skin tone, 100% Organic Cold-Pressed Rosehip Seed Oil naturally hydrates skin to help treat symptoms of aging. Made from 100% organic rosehip seed oil, it is mild enough to use daily and is cold-pressed to maintain its efficacy.Because of its rich omega fatty acid concentration, our 100% unprocessed rose hip seed oil has a natural aroma. There is nothing rotten about this smell.