And Honey Step 1.0 Deep Moist Shampoo is a Japanese honey-infused hair care formula designed to deeply hydrate and restore dry, damaged hair. Made by ViCREA, Japan's most popular honey-based hair care brand, this sulfate-free shampoo blends 50% Manuka honey, 30% Acacia honey, and 20% Japanese raw honey with 100% organic Moroccan argan oil to deliver 14% moisture levels - far beyond the 10-12% of conventional shampoos. Available at MedX Pharmacy with delivery across the UAE.

Why This Shampoo Works

The &honey Deep Moist formula achieves its signature hydration through a proprietary golden ratio of three honey varieties, each selected for a unique benefit. Manuka honey from New Zealand delivers antibacterial protection and deep conditioning, Hungarian Acacia honey provides superior moisture retention, and Japanese raw honey locks in natural shine. Over 90% of all ingredients are moisturizing essences, creating a gentle yet effective cleanse that never strips your hair of its natural oils.

Key Ingredients

• Manuka Honey (50%) - deeply conditions and protects against scalp irritation

• Acacia Honey (30%) - locks in long-lasting moisture with high fructose content

• Japanese Raw Honey (20%) - restores natural shine and softness

• 100% Organic Moroccan Argan Oil - nourishes strands and reduces frizz

• Royal Jelly Extract - strengthens hair from root to tip

• Keratin and Arginine - repair damaged hair structure and rebuild bonds

• Hyaluronic Acid - boosts hydration at the strand level

• Propolis Extract - provides antioxidant protection against environmental stress

How to Use

1. Wet hair thoroughly with lukewarm water to open the cuticles

2. Dispense one to two pumps of shampoo into your palms

3. Massage gently into scalp using circular motions for 1-2 minutes

4. Allow the foam to work through mid-lengths and ends

5. Rinse thoroughly until water runs clear

6. Follow with And Honey Deep Moist Treatment 2.0 for best results

Ideal For

This and honey shampoo is ideal for anyone with dry, damaged, frizzy, or color-treated hair seeking deep hydration without heaviness. It suits all hair types including straight, wavy, curly, and coily textures. The sulfate-free, paraben-free, and mineral oil-free formula makes it gentle enough for sensitive scalps and daily use. Its Bulgarian peony honey fragrance leaves a subtle, lingering scent that lasts throughout the day - a luxurious touch that makes every wash feel like a salon experience in Dubai's demanding climate.