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The purpose of the Braun Satin Hair 7 ST710 Hair straightener with IONTEC technology is to revitalize your hair's luster and health during styling. According to Braun, straightening hair at temperatures higher than 200°C causes irreversible damage to the structure of the hair. The IONTEC straightener uses great ionic technology and precise temperature control up to 200°C to combat static and tame frizz in a healthy way. Turn on your look for the best possible shine and protection.